Facebook Ads #1

Story One of our clients runs a cosmetic clinic and they have decided to do something about their sales. Hence,…

  • Industry
    Clinic
  • Timeframe
    90 Days
  • Ad Spend
    £1,590.96
  • Impressions
    166,181
  • CTR
    0.41%
  • Messages
    1,467
  • CPA
    £1.08
Story

One of our clients runs a cosmetic clinic and they have decided to do something about their sales. Hence, they have contacted us and we have advised them to build a Facebook Advertising campaign that would increase the traffic to the consultation booking page or start a conversation directly from Facebook and ensure consistent flow of consultations, which most of the times lead to a sale.

Goal

Drive awareness and consultation reservations through Facebook Advertising.

Our Solution

We have worked with the client to identify key target markets, using prior campaigns to refine the targeting as well as proven strategies we have developed to maximize conversions with strategically-timed mix of retargeting and new audience reach. We have monitored the campaigns very closely, making hundreds of targeting changes, excluding improper placements and ensuring our ads were showing up in front of the correct audience at the correct time.

Success

Our campaign outperformed industry averages for CTR, CPC and CPA (industry averages from Wordstream). We have captured 1,467 consultations that have been started directly from Facebook, with 166,181 target audience reached during the campaign, which have increased the website traffic as well. 

 

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