Facebook Ads #2

Story Our restaurant client has launched a restaurant location and was eager to increase their table booking numbers to the…

  • Industry
    Restaurant
  • Timeframe
    1/15/20 – 2/13/20
  • Ad Spend
    £1,029.35
  • Impressions
    53,586
  • CTR
    2.18%
  • Conversions
    583
  • CPC
    £0.14
  • CPA
    £1.77
  • Clicks
    7,221
Story

Our restaurant client has launched a restaurant location and was eager to increase their table booking numbers to the new location. We have advised to build a Facebook Advertising campaign that would increase the traffic to the new location booking page and ensure consistent table bookings.

Goal

Drive awareness and dinner reservations through Facebook Advertising.

Our Solution

We have worked with the client to identify key target markets, using prior campaigns to refine the targeting as well as proven strategies we’ve developed to maximize conversions with strategically-timed mix of retargeting and new audience reach. We monitored the campaigns very closely, making hundreds of targeting changes, excluding improper placements and ensuring our ads were showing up in front of the correct audience at the correct time.

Success

Our campaign outperformed industry averages for CTR, CPC and CPA (industry averages from Wordstream). We captured 583 reservation attempts and 7,221 link clicks in addition to capturing millions of impressions and 10,000+ website views for the restaurant group.

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