Google Ads #2

Story One of our bigger clients is a learning platform providing educational content over their website worldwide. They have assigned…

  • Industry
    Online Learning
  • Timeframe
    since 2011
  • Impressions
    21.5M
  • Clicks
    7.45M
  • Conversions
    483K
  • Cost / Conv.
    $7.95
Story

One of our bigger clients is a learning platform providing educational content over their website worldwide. They have assigned us to manage their Google Ads account in all markets they are targeting.

Goal

Drive awareness and online purchases globally.

Our Solution

We are consistently working with the client to identify key target markets, using prior campaigns to refine the targeting as well as proven strategies we’ve developed to maximize conversions with strategically-timed mix of retargeting and new audience reach. We are monitoring the campaigns very closely, making hundreds of targeting changes, excluding improper placements, keywords and ensuring our ads were showing up in front of the correct audience at the correct time.

Success

Our campaign outperformed industry averages for CTR, CPC and CPA (industry averages from Wordstream). We have captured astonishing 483K conversions that mainly include subscription purchases with over 7.45 million link clicks in addition to capturing millions of impressions. Google Ads has truly proven great success for this client with a consistent positive ROI.

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