Our client is working in the cleaning industry, from office to factory cleaning, disinfection. Whilst their key sales generation was through cold calls and word of mouth, after our discussion they have decided to try collecting leads through their website. However, it required major improvements to get it up to the current standards of websites. Therefore, prior to any online advertising, we have suggested conducting an audit of the whole website and online sales process in order to decide the new website functionality and design language.
Conduct an audit of the website and sales process, rebuild the website from ground up with the up-to-date website design language and functionality.
The website was completely rebuilt, with key AIDA model elements in order to secure as many leads as possible. This has resulted in a newly built website with all the key information that the client is looking for as well as with easy ways to contact the company, from forms, meeting slots or live chats.
The website has so far organically generated €16K revenue from new contracts over the last 90 days with the conversion rate 1.16% and 11K users.